In today’s world, you ask any marketer what he needs the most, his reply will be more often his more and more customers, now what comes after it, obviously and more probably they need traffic on their website. It becomes challenging to generate traffic and leads.
There are many ways by which we can increase traffic to the website, so here we will discuss some of the ways to increase website traffic. Almost all of which are free of cost.
Content:
Without content, you can’t get traffic to your website. Good quality content helps you to increase traffic as you cannot go through any strategy without this. So, it will be more helpful as well as a free-of-cost way to help you.
Create a business blog
The first and most important thing for your business is you need a blog, where you can publish regular, useful, and long form content to your site.
Businesses that blog get more traffic to their website than who don’t blog.
The more value you offer on your site, the more reasons people will have to visit your site.
Choose evergreen topics and focus on them
Create the content on topics that always nearly stay interesting to your audience. Perhaps trending topics and news can boost your traffic, but it will be just for a short period of time, but what if your topics are evergreen, they will continue to get the traffic for your site for long-lasting. So choose topics wisely and focus on interesting topics for your audience. This will help you to increase your site traffic.
Headlines
When we go through any content we try to finish it in less time, most of the audience just reads headlines, so here headlines are the most important factor of your content. It makes your content more effective. Increase the art of headline writing, so readers will choose your content first for the search pages. Automatically it will be helpful to increase website traffic.
Add video to your content
Text-based content is a well and good way, but video can attract more audience and keep them engaged. Here are some methods to use video to get more website traffic:
Implant videos into your blog posts so they can appear in video search results also.
Do YouTube SEO to rank higher on YouTube, and then merge links to your website in the video description.
Have multimedia gallery
Videos and blog posts are not the only types of content you should be created to educate your audience and build trust. Do not forget about infographics, downloadable guides, templates, webinars, and many other multimedia sources. As you develop these tip magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content is confident to attract clients as well as visitors who will return to your site again and again.
Increase traffic to your website with SEO
So there is one problem with all of the methods mentioned above. They are not going to drive traffic to your blog post site if no one can find them. And with the first page of Google capturing 71% of search traffic clicks, you need an SEO strategy.
SEO is the method of optimizing a site for search engines (search engine optimization) to be more visible in search results for relevant queries. An SEO strategy is a vast topic by itself, but here are the SEO basics.
Insert links internally
When creating and publicizing content, make sure to add at least 1-3 links to other pages on your site to yours. This will help to drive traffic to those pages, and it will also
(a) keeps guests on your site longer,
(b) brings them to view more pages on your site,
(c) permits them to get more significance out of your site—all of which enhance your ranking and drive more traffic to your website.
Improve the speed of your page
Ever wait for about thirty seconds for a webpage to load?
Me, I never do, and most of us don ‘like to wait for loading any page for too long, we just skip and switch to another one. If your site takes forever to load, your bounce speed will be sky-high. Speed has always been a ranking characteristic, but even more so now with the page background update. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and links to it. The faster your site loads, the better will be your ranking as the speeds go directly connected to the increased number of visitors to your site.